It is extremely important to us that the flower delivery options at checkout are easy, and it was this focus that lead us in our decision to provide a free next day delivery option." - Kirsty Macdonald, Head Of Customer Experience at Bloom & Wild 2. "A lot of our focus over the years has been on making the delivery part of the experience seamless and straightforward. This is certainly the case with our client, Bloom & Wild, who offer free shipping in order to streamline the buying process. Not only does the concept of free shipping reduce friction, but it plays into the companies brand image - eCommerce sites that don't charge for delivery show an understanding of their customers pain points and a willingness to try and soothe them. This is up from 68% in 2017.Īs a result of this expectation, customers are much more likely to shop with, and repeatedly shop with, companies which offer free delivery. In fact, 75% of consumers now expect free shipping, even on orders below $50. Although it's a relatively new phenomenon, it's gained traction fast, and because of this, free shipping is now something customers are conditioned to expect when shopping online. Customers LOVE itĪt the core of free shipping is the impact it has on your customer's subconscious.ĩ3% of customers prefer free shipping to any other type of discount.Ĭompanies offering free shipping are preferred by customers, that much is clear. We're going to kick off proceedings by taking a look at the benefits of offering free shipping, as well as hearing from some of our clients who currently choose to do so. Why Offer Free Shipping? 5 Benefits To Considerįree shipping, as with all strategic decisions, can come with both positives and negatives. Today we're taking a look at the pros and cons of offering free shipping, value propositions you can use to replace it, and how to decipher whether or not it's right for you. And in a world where consumers are becoming increasingly habituated to receiving both free shipping and returns, it's definitely a strategy worth considering.
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